Competitive Research in China, Part III: Chinese Social Media Channels

Nov 11

Competitive Research in China, Part III: Chinese Social Media Channels

Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has evolved around desktop use while WeChat only works with mobile. I have already those platforms in much more...

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Chinese Social Media Marketing for Business: Infographic

Sep 09

Chinese Social Media Marketing for Business: Infographic

Why Chinese social media marketing is particularly important for doing business here? The new infographic from Go-Globe shows some recent numbers illustrating the spread and reach of various social media platforms in China. First interesting fact is that approximately 9 out of 10 China’s online users have a social media account. Qzone remains the largest...

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Is China’s RenRen Still Relevant for Marketing?

Mar 25

Is China’s RenRen Still Relevant for Marketing?

Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It also uses apps in much the same way as Facebook does. Unfortunately, Renren didn’t live up to...

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How Small Business Can Use KOLs for Marketing in China

Mar 18

How Small Business Can Use KOLs for Marketing in China

In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing endorsements of celebrities. Most of those methods would be out of reach for small businesses trying...

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How Big Brands Select KOLs for their Marketing Campaigns

Mar 11

How Big Brands Select KOLs for their Marketing Campaigns

Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by trustworthy people, much more than the one promoted via traditional channels. KOLs are,...

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