Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Jul 05

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels, which primarily are WeChat and Weibo. Most recently, Weibo has introduced the set of new rules on what...

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Basics of China Keyword Research: Weibo Index

Apr 19

Basics of China Keyword Research: Weibo Index

Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of possibilities for reaching people across various demographics and psychographics. Weibo offers to marketers a...

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Marketing On Sina Weibo

Nov 23

Marketing On Sina Weibo

Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the platform’s recent changes and the value of marketing on Sina Weibo. Although, the number of Weibo...

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What Do Young Professionals in China Prioritize When Searching for Jobs?

Apr 20

What Do Young Professionals in China Prioritize When Searching for Jobs?

Headhunters in China: It’s time to get on social media Turnover is a problem that plagues companies in all industries, a revolving workforce leads to increased training costs, inconsistencies in work and low morale – this all affects the company’s culture and profits. It is one of China’s leading issues in the workplace, at 19% their employee retention rate is...

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6 Bizarre Body Image Weibo Trends That Went Viral

Apr 13

6 Bizarre Body Image Weibo Trends That Went Viral

Last couple of years have seen the rise of several bizarre body image challenges that went viral on Weibo, one of the most popular Chinese social media networks. Those Weibo trends attracted millions of views, likes and retweets as well as great deal of criticism and mockery. Let’s have a look at some of the most popular ones. Six most popular body image Weibo...

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