Chinese Social Media Marketing for Business: Infographic

Sep 09

Chinese Social Media Marketing for Business: Infographic

Why Chinese social media marketing is particularly important for doing business here? The new infographic from Go-Globe shows some recent numbers illustrating the spread and reach of various social media platforms in China. First interesting fact is that approximately 9 out of 10 China’s online users have a social media account. Qzone remains the largest...

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How Small Business Can Use KOLs for Marketing in China

Mar 18

How Small Business Can Use KOLs for Marketing in China

In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing endorsements of celebrities. Most of those methods would be out of reach for small businesses trying...

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How Big Brands Select KOLs for their Marketing Campaigns

Mar 11

How Big Brands Select KOLs for their Marketing Campaigns

Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by trustworthy people, much more than the one promoted via traditional channels. KOLs are,...

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How to Promote a Brand on Weibo

Feb 25

How to Promote a Brand on Weibo

At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 157 million monthly users, Weibo still remains an extremely attractive venue for marketers. In this post, I’m going to review the primary routes for promotion and...

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Inside Sina Weibo

Feb 18

Inside Sina Weibo

Sina Weibo is a primary Chinese social media platform that is second only to mobile based WeChat in terms of number of subscribers and monthly active users. Although, having lost some of the luster to WeChat, Weibo remains one of the most important channels in social media campaigns targeting Chinese market. Also, from marketers’ standpoint it can be used in a...

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