How to Setup Live Support for Chinese Website

Oct 11

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website. Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For...

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Top 10 Most Popular Mobile Apps in China

Aug 30

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet, listening to music and watching videos are the most common activities of Chinese mobile users. Not...

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5 Most Useful Features of WeChat for Marketers

Aug 13

5 Most Useful Features of WeChat for Marketers

After having surpassed 700 million registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media channels. On the other hand, some unique features of WeChat for marketers that can be used quite effectively....

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WeChat Advertising Overview: WeChat Official Account Ads

Aug 02

WeChat Advertising Overview: WeChat Official Account Ads

WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Who can use the WeChat official account ads? At present, all types of accounts are eligible to run official...

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WeChat Advertising Overview: WeChat Moments Ads

Jul 26

WeChat Advertising Overview: WeChat Moments Ads

WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to interact with such ad. Who can use WeChat Moments ads? There is a list of specific industries that are...

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