5 Most Useful Features of WeChat for Marketers

Aug 13

5 Most Useful Features of WeChat for Marketers

After having surpassed 700 million registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media channels. On the other hand, some unique features of WeChat for marketers that can be used quite effectively....

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WeChat Advertising Overview: WeChat Official Account Ads

Aug 02

WeChat Advertising Overview: WeChat Official Account Ads

WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Who can use the WeChat official account ads? At present, all types of accounts are eligible to run official...

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WeChat Advertising Overview: WeChat Moments Ads

Jul 26

WeChat Advertising Overview: WeChat Moments Ads

WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to interact with such ad. Who can use WeChat Moments ads? There is a list of specific industries that are...

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Mobile Marketing in China: WeChat Advertising Overview

Jul 19

Mobile Marketing in China: WeChat Advertising Overview

Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising. Since WeChat has no direct equivalents in the West, many foreign companies often find it hard to...

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30 Ways Of How To Get WeChat Followers: Part III

Feb 22

30 Ways Of How To Get WeChat Followers: Part III

We are often asked by our readers and clients on the most effective ways of how to get WeChat followers. In this post we publish the second part of our list of 30 ways of how to get WeChat followers. For the second part of our list of 30 Ways of How To Get WeChat Followers go to Part II and here is the Part I. 30 ways of how to get WeChat followers – part 3: #21:...

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