WeChat Advertising Overview: WeChat Official Account Ads

Aug 02

WeChat Advertising Overview: WeChat Official Account Ads

WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Who can use the WeChat official account ads? At present, all types of accounts are eligible to run official...

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WeChat Advertising Overview: WeChat Moments Ads

Jul 26

WeChat Advertising Overview: WeChat Moments Ads

WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to interact with such ad. Who can use WeChat Moments ads? There is a list of specific industries that are...

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Mobile Marketing in China: WeChat Advertising Overview

Jul 19

Mobile Marketing in China: WeChat Advertising Overview

Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising. Since WeChat has no direct equivalents in the West, many foreign companies often find it hard to...

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WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Jul 12

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Promoting brand’s official WeChat account is the trickiest part of WeChat marketing. Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Companies have been trying hard to make sure that it shows in every place where there is a chance to get a smartphone camera pointed to it and some...

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WeChat Search Function Expansion and What May Be Coming Next

May 31

WeChat Search Function Expansion and What May Be Coming Next

In one of the biggest news this month, WeChat search function had undergone significant overhaul allowing WeChat to expand into new territory and challenge existing market leaders in China’s search engine space. Up until the release of new search function, searching on WeChat was, perhaps, the most frustrating experience of the otherwise awesome app. For...

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