Why O2O in China Keeps Growing

May 25

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest acronym by Tech in Asia. While some marketers still disagree on how the term should be used, O2O in...

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Will Tencent Offer More With WeChat Ads?

Mar 23

Will Tencent Offer More With WeChat Ads?

WeChat has recently announced reaching 700 million active users which further solidified its position as the fastest growing Chinese social media platform. On the other hand, monetization the platform has been a much tougher task for Tencent. WeChat ads, a potential goldmine of mobile marketing, was much slower to get traction. Just a few years ago, when the service...

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Uber in China: 3 Reason Why It Still Lags Behind

Feb 17

Uber in China: 3 Reason Why It Still Lags Behind

For the largest ride sharing service in the world, it wasn’t a smooth ride for Uber in China. Even though the company has pioneered the idea of private car-hailing services, in China, Uber has been a distant second to a much larger competitor, Didi Kuaidi. The Chinese company, which is the product of earlier merger of two competitors, currently holds about 80%...

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Mobile Payments in China: Infographic

Oct 28

Mobile Payments in China: Infographic

One of the primary reasons for explosive growth of Chinese mobile ecommerce is its well developed payment component. There is no doubt that the proliferation of mobile payments in China has become the critical industry enabler. This week post features the infographic by Go-Globe summing up the main players in this space. With over 83% of Chinese regularly accessing...

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China Digital Advertising Market: Infographic

Sep 30

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total...

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