Is China’s RenRen Still Relevant for Marketing?

Mar 25

Is China’s RenRen Still Relevant for Marketing?

Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It also uses apps in much the same way as Facebook does. Unfortunately, Renren didn’t live up to...

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Infographic: Chinese Social Media Users Stats and Profiles

Jun 04

Infographic: Chinese Social Media Users Stats and Profiles

Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For example, Tencent Weibo, the platform that is still quite popular in lower tier Chinese cities, still...

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How to Use WeChat for Brand Marketing

Apr 30

How to Use WeChat for Brand Marketing

In less than 2 years, WeChat has evolved from a relatively simple chat app to a multilevel platform that holds a lot of promise for marketers on a global scale. In addition, by releasing its APIs to third party developers, WeChat has spawned the entire ecosystem of integrated apps ranging from those providing information on products or delivering customer support to...

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Most Effective Ways to Promote Your Brand on Weibo

Apr 23

Most Effective Ways to Promote Your Brand on Weibo

Despite some signs that Sina Weibo is losing some of its appeal and possibly the top spot in China’s social media landscape, it still remains an extremely important platform for effective brand marketing. At its height, in the mid-2013, Sina Weibo claimed 600 million registered users with over 60 million daily active users. There is an ongoing debate around the...

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6 Steps Brand Marketing Plan for Weibo

Apr 02

6 Steps Brand Marketing Plan for Weibo

Sina Weibo is becoming one of the most important marketing channels in China. Approximately, half of Chinese internet users are on Weibo and this audience is also quite active and willing to connect and engage with brands. Large number of Chinese companies have already established their presence on this platform while increasing number of global brands are quickly...

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