Prospects of Facebook Marketing in China

Nov 02

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a channel that marketers would typically consider adding to the mix. The platform has been blocked by...

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Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Sep 28

Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many more features. Today, QQ messenger offers much more than earlier versions: it has integrated emails,...

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The Rise of Chinese Middle Class

Oct 07

The Rise of Chinese Middle Class

In light of the recent Chinese stock market fall, sudden devaluation of yuan, manufacturing slowdown and talks about troubled real estate market there are signs of growing concern for a long term prospects of Chinese economy. Some reports talk of upcoming economic crash and other doomed scenarios. I would argue that the long term prospect for Chinese economy still...

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Chinese Social Media Marketing for Business: Infographic

Sep 09

Chinese Social Media Marketing for Business: Infographic

Why Chinese social media marketing is particularly important for doing business here? The new infographic from Go-Globe shows some recent numbers illustrating the spread and reach of various social media platforms in China. First interesting fact is that approximately 9 out of 10 China’s online users have a social media account. Qzone remains the largest...

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Infographic: Integrated Marketing Plan for Chinese Market

Jun 03

Infographic: Integrated Marketing Plan for Chinese Market

Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital landscape in China continues changing, it is safe to assume that the main elements, such as current...

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