Should Your Company Sell on Tmall?

Jun 25

Should Your Company Sell on Tmall?

Tmall, formerly known as Taobao Mall, is the spin off of Taobao and is focused on B2C sales vs. Taobao’s C2C. It is operated by Alibaba, the famous Chinese internet giant and was designed as a platform to sell authentic branded goods to consumers in Mainland China, Taiwan, Hong Kong and Macau. Tmall.com currently features more than 70,000 international and...

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IBM Research: The Future of Online vs. Traditional Shopping

Jan 29

IBM Research: The Future of Online vs. Traditional Shopping

An interesting research concerning the future of shopping has been recently published by IBM. The authors came to a surprising conclusion that the online shopping is reaching its peak and within 5 years from now the traditional brick-and-mortar stores will claim back its top spot. The research predicts that we are going to see the traditional shopping experience...

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How B2B Selling Is Changing In China

Nov 20

How B2B Selling Is Changing In China

How to be successful in B2B selling in China? What should you know to optimize your sales and marketing strategy for B2B channel? Here is my take on B2B product selling in China. First of all, B2B product selling can be classified into 3 main categories: Selling of raw materials; Selling of capital equipment; Selling of machine components; In general, B2B selling...

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How to Succeed in B2B Sales in China

Oct 16

How to Succeed in B2B Sales in China

Selling to Chinese businesses can be a daunting task, especially for a Western company which is not experienced enough in operating locally and expecting Chinese following the decision making process that is common in North America or Europe. One of the principal differences is the fact that most Chinese businesses are not run in the same structured manner as in the...

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8 Factors Affecting Retail Marketing Strategies for International Brands in China

Sep 18

8 Factors Affecting Retail Marketing Strategies for International Brands in China

Almost every international brand can be found in China nowadays with some achieving unprecedented success while others still remain barely known. What factors determine success or failure of those brands? Which marketing strategies work and which don’t and why? What exactly should be taken into account in order to make a successful market entry? The right...

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