How To Win Over China’s E-shoppers

Nov 13

How To Win Over China’s E-shoppers

As more Chinese shift toward e-commerce and away from traditional brick and mortar stores, putting together a robust online selling strategy is becoming one of the crucial aspects of company’s marketing strategy. There are several factors that set apart Chinese online consumers from their counterparts in the West. Those differences and subtleties would require...

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7 Reasons Why Luxury Brands Should Expand to Inland China

Sep 25

7 Reasons Why Luxury Brands Should Expand to Inland China

As of middle of 2013, Chinese ecommerce market is estimated to have surpassed that of the US to become the largest online shopper market in the world. In particular, the luxury goods market has been enjoying explosive growth reaching 18.9 billion RMB in 2012. The sales have been steadily growing in the 1st tier cities, such as Beijing and Shanghai, however there is...

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Infographic: Chinese Online Retail Market vs. US

May 22

Infographic: Chinese Online Retail Market vs. US

In 2013, Chinese online retails market is set to pass that of US by total sales numbers. Most ecommerce in China is conducted on Taobao.com (C2C) and Alibaba.com (mostly B2B) which both belong to the same Alibaba group. Up until Jan 2013 it was headed by the famous Chinese entrepreneur Jack Ma. Alibaba group is also expected to go public in either US or Hong Kong,...

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