Marketing on WeChat: Is It Worth It?

Jul 15

Marketing on WeChat: Is It Worth It?

Since it’s first launch as a chat app back in 2011, WeChat popularity has been growing by leaps and bounds. Today, it is much more than a chat app but a whole ecosystem of related apps with complex functionality. In the last couple of years, Chinese were increasingly moving away from traditional social media outlets, such as Weibo, towards mobile and more...

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Creative Ways for Leveraging WeChat for Brand Marketing

Apr 15

Creative Ways for Leveraging WeChat for Brand Marketing

Very few mobile apps can rival WeChat in popularity in China. In fact, for the majority of smartphone users, the total time spent on WeChat surpasses any other activity associated with the mobile devices, including the actual talk time. Thanks to its business friendly ecosystem, brands have been enthusiastically embracing the platform and creating new ways to...

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WeChat Worldwide Presence

Apr 08

WeChat Worldwide Presence

Over the last 2 years, it has become apparent that WeChat rules supreme among Chinese social platforms. The second biggest platform, Sina Weibo, continues losing users to WeChat for a number of reasons, some of which were discussed in my earlier posts. The recent data compiled by WeAreSocial, reveals that WeChat has been also gaining ground in a number of other...

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Infographic: Mobile Advertising in China

Oct 01

Infographic: Mobile Advertising in China

Mobile has already become the primary route to the internet for a typical Chinese user. Everything, from searches to shopping, is increasingly taking place via mobile phones, primarily from smartphones but also with the web enabled feature handsets. Popular mobile apps from ecommerce giants like Taobao, Alibaba and Jingdong have made shopping directly from phones a...

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Infographic: Mobile Commerce in China

Sep 10

Infographic: Mobile Commerce in China

In the last couple of years, mobile access to internet in China has become the primary way to get online for majority of Chinese. Not surprisingly, this trend had a profound effect on the ways Chinese shop online too. In 2013, mobile shopping registered 165.4% YoY growth compared to 35.7% in the previous year. In 2014, it is estimated that over 50 million Chinese...

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