Basics of China Keyword Research: WeChat Index

Apr 26

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. Up until a few weeks ago, it was not possible to get a hold of such metrics...

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Momo, More Than Just Another Chinese Social Network App

Feb 01

Momo, More Than Just Another Chinese Social Network App

Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ. It has achieved 2.5 percent penetration rate which is no small feat in the crowded app market in China, although it still...

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5 Common Misconceptions About WeChat Marketing

Jan 06

5 Common Misconceptions About WeChat Marketing

In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect with their customers in the most intimate way makes WeChat marketing one of the important...

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Chinese Social Media Marketing for Business: Infographic

Sep 09

Chinese Social Media Marketing for Business: Infographic

Why Chinese social media marketing is particularly important for doing business here? The new infographic from Go-Globe shows some recent numbers illustrating the spread and reach of various social media platforms in China. First interesting fact is that approximately 9 out of 10 China’s online users have a social media account. Qzone remains the largest...

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Marketing on WeChat: Is It Worth It?

Jul 15

Marketing on WeChat: Is It Worth It?

Since it’s first launch as a chat app back in 2011, WeChat popularity has been growing by leaps and bounds. Today, it is much more than a chat app but a whole ecosystem of related apps with complex functionality. In the last couple of years, Chinese were increasingly moving away from traditional social media outlets, such as Weibo, towards mobile and more...

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