5 Unique Taobao App Features That Boost Sales On Mobile

Dec 21

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity. 5...

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Prospects of Facebook Marketing in China

Nov 02

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a channel that marketers would typically consider adding to the mix. The platform has been blocked by...

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Chinese M-Commerce is Leading Asia Pacific

Mar 09

Chinese M-Commerce is Leading Asia Pacific

Chinese m-commerce has been one of the fastest growing sectors of China’s online economy. In China, the number of critical factors make shopping with cell phones (which is what m-commerce in all about) particularly attractive: Most Chinese use smartphones as a primary device for getting online; Major ecommerce platforms such as Taobao, Tmall and JD already...

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WeChat Lucky Money Craze in China

Feb 03

WeChat Lucky Money Craze in China

It is no surprise that with less than a week to go before Chinese Spring Festival, WeChat Lucky Money feature is quickly becoming the most used function among the users. It is truly amazing how thousands years old Chinese tradition of giving red envelops with money to friends and relatives during holidays has evolved in the digital age. In fact, sending cash...

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5 Common Misconceptions About WeChat Marketing

Jan 06

5 Common Misconceptions About WeChat Marketing

In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect with their customers in the most intimate way makes WeChat marketing one of the important...

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