119 Facts About Email Marketing: Infographic

Jun 07

119 Facts About Email Marketing: Infographic

In the era of social media, instant messaging and apps like WeChat and WhatsApp, one may be tempted to think that marketing using emails is old fashioned and is losing relevance. Nothing can be further from the truth. Email marketing not only remains  one of the most cost effective tools in marketers’ toolbox but it is also getting more sophisticated and...

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Basics of China Keyword Research: WeChat Index

Apr 26

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. Up until a few weeks ago, it was not possible to get a hold of such metrics...

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Momo, More Than Just Another Chinese Social Network App

Feb 01

Momo, More Than Just Another Chinese Social Network App

Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ. It has achieved 2.5 percent penetration rate which is no small feat in the crowded app market in China, although it still...

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China’s Mobile Consumers And The Rise of Chinese M-Commerce

Jan 25

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in...

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5 Unique Taobao App Features That Boost Sales On Mobile

Dec 21

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity. 5...

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