Mobile Payments in China: Infographic

Oct 28

Mobile Payments in China: Infographic

One of the primary reasons for explosive growth of Chinese mobile ecommerce is its well developed payment component. There is no doubt that the proliferation of mobile payments in China has become the critical industry enabler. This week post features the infographic by Go-Globe summing up the main players in this space. With over 83% of Chinese regularly accessing...

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3 Key Points for a Successful Digital Communication in China

Sep 23

3 Key Points for a Successful Digital Communication in China

The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building power through digital and mobile communication and knowing how to effectively insert themselves into...

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Marketing on WeChat: Is It Worth It?

Jul 15

Marketing on WeChat: Is It Worth It?

Since it’s first launch as a chat app back in 2011, WeChat popularity has been growing by leaps and bounds. Today, it is much more than a chat app but a whole ecosystem of related apps with complex functionality. In the last couple of years, Chinese were increasingly moving away from traditional social media outlets, such as Weibo, towards mobile and more...

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Infographic: Mobile Gaming in China

Jul 08

Infographic: Mobile Gaming in China

In this post, I’d like to share a recently released infographic by Go-Globe presenting the state of mobile gaming in China. As figures show, Chinese are avid game players with almost every mobile device having at least one game installed on it. In fact, playing games is the second most favorite activity after chatting on a phone in China. Chinese gamers...

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Mobile Internet in China: 2015 Trends

May 06

Mobile Internet in China: 2015 Trends

Here is another look into mobile usage in China from 2015 report by WeAreSocial. There is a clear trend for mobile based internet to increase in size and importance for marketers focusing in Chinese market. Proliferation of cheaper Android handsets and innovations in mobile space have ushered a new digital era in China. Companies like Tencent in software and Xiaomi...

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