Looking Ahead: Top China Mobile Marketing Predictions for 2018

Jan 10

Looking Ahead: Top China Mobile Marketing Predictions for 2018

2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions as the industry is likely to evolve in 2018 going forward. WeChat, Chinese mobile “super app” by Asia most valuable company Tencent, is perfectly positioned to consolidate and strengthen its dominance over China’s...

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Momo, More Than Just Another Chinese Social Network App

Feb 01

Momo, More Than Just Another Chinese Social Network App

Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ. It has achieved 2.5 percent penetration rate which is no small feat in the crowded app market in China, although it still...

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China’s Mobile Consumers And The Rise of Chinese M-Commerce

Jan 25

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in...

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5 Unique Taobao App Features That Boost Sales On Mobile

Dec 21

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity. 5...

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Chinese M-Commerce is Leading Asia Pacific

Mar 09

Chinese M-Commerce is Leading Asia Pacific

Chinese m-commerce has been one of the fastest growing sectors of China’s online economy. In China, the number of critical factors make shopping with cell phones (which is what m-commerce in all about) particularly attractive: Most Chinese use smartphones as a primary device for getting online; Major ecommerce platforms such as Taobao, Tmall and JD already...

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