Why O2O in China Keeps Growing

May 25

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest acronym by Tech in Asia. While some marketers still disagree on how the term should be used, O2O in...

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Infographic: China Ecommerce Landscape

May 04

Infographic: China Ecommerce Landscape

Our latest infographic on China ecommerce landscape presents key facts on the current state and growth potential of this fastest growing sector of Chinese economy. China’s share of global ecommerce retail sales has already reached a whopping 40% at the end of 2015 and is on the way to reach $1 in 2017. Alibaba still dominates Chinese ecommerce with Taobao for...

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Competitive Research in China, Part II: Chinese Marketplace Sites Search

Nov 04

Competitive Research in China, Part II: Chinese Marketplace Sites Search

This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines. If you are selling a physical product, one of the best ways to find out what is already available is to research Taobao (Taobao.com), the...

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Mobile Payments in China: Infographic

Oct 28

Mobile Payments in China: Infographic

One of the primary reasons for explosive growth of Chinese mobile ecommerce is its well developed payment component. There is no doubt that the proliferation of mobile payments in China has become the critical industry enabler. This week post features the infographic by Go-Globe summing up the main players in this space. With over 83% of Chinese regularly accessing...

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Selling on JD.com in China – Infographic

Oct 14

Selling on JD.com in China – Infographic

Jingdong or JD.com is the second largest ecommerce B2C platform in China after Alibaba’s Tmall, currently holding close to a quarter of the market. Selling on JD is a very effective way to reach Chinese consumers directly and, in some cases, can be preferable to Tmall. We will cover various pros and cons of JD vs. Tmall in upcoming articles. Today’s post...

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