Marketing on Douban, a Unique Chinese Social Network

Nov 16

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s...

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Prospects of Facebook Marketing in China

Nov 02

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a channel that marketers would typically consider adding to the mix. The platform has been blocked by...

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Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Sep 28

Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many more features. Today, QQ messenger offers much more than earlier versions: it has integrated emails,...

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What Do Young Professionals in China Prioritize When Searching for Jobs?

Apr 20

What Do Young Professionals in China Prioritize When Searching for Jobs?

Headhunters in China: It’s time to get on social media Turnover is a problem that plagues companies in all industries, a revolving workforce leads to increased training costs, inconsistencies in work and low morale – this all affects the company’s culture and profits. It is one of China’s leading issues in the workplace, at 19% their employee retention rate is...

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6 Bizarre Body Image Weibo Trends That Went Viral

Apr 13

6 Bizarre Body Image Weibo Trends That Went Viral

Last couple of years have seen the rise of several bizarre body image challenges that went viral on Weibo, one of the most popular Chinese social media networks. Those Weibo trends attracted millions of views, likes and retweets as well as great deal of criticism and mockery. Let’s have a look at some of the most popular ones. Six most popular body image Weibo...

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