Infographic: Online Behavior of Chinese Millennials

Oct 04

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies. What is unique in China’s...

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What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

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Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Jul 05

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels, which primarily are WeChat and Weibo. Most recently, Weibo has introduced the set of new rules on what...

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Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Jun 14

Looking for love in China? The List of 6 Most Popular Chinese Dating Apps

Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are familiar with at home. Here is our review of the most popular Chinese dating apps: Momo (陌陌) Momo is, by far,...

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Fading Popularity of Trump in China: The End of Obsession

Dec 28

Fading Popularity of Trump in China: The End of Obsession

After initial fascination with Trump in China his popularity is quickly declining. Here why the love affair has began in the first place and why it is over. Leading to US election last November, US president elect Donald Trump has been a fairly popular figure in China. According to the most recent poll before the election, 39 per cent of Chinese preferred to see him...

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