Pay-Per-Click Campaigns in China

Sep 11

Pay-Per-Click Campaigns in China

Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the more familiar PPC setup for Google. First of all, ┬áBaidu.com is by far the most poular search engine...

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SEO in China, Part 2: Baidu Optimization

Jun 19

SEO in China, Part 2: Baidu Optimization

In this post I continue to look into SEO for Baidu and how it differs from more familiar Google-based optimization. SEO for Baidu is not just a one time job but, just as in the case of Google, is a continuous effort. Algorithms and weights of various factors change all the time and, in a way, Baidu seems to be following Google’s logic, although with a...

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Infographic: Search Engine Usage in China

Jun 05

Infographic: Search Engine Usage in China

Here is the excellent infographic explaining Chinese search engine market in China and the ways Chinese use internet in general compiled by Go-Globe.com. Interesting numbers that I find quite illuminating: Google accounts for barely over 3% of all the searches in China with Yahoo and Bing hovering  just around half percent. Notice the stats on the mobile searches...

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SEO in China, Part 1: Baidu

May 29

SEO in China, Part 1: Baidu

If you plan to market your products and services directly to Chinese consumers it is essential to have your site listed in Baidu, China’s number one search engine. By various estimates, 60-70% of all searches in China are done via Baidu and having your site achieve high ranking there should become an important part of your marketing strategy. In this post,...

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