China Marketing Alternative: 360 Search PPC Campaign

Nov 08

China Marketing Alternative: 360 Search PPC Campaign

Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers. 360 Search stats: Founded in 2006 5000+ employees Within top 5 China internet companies 529 million PC monthly active users 1 billion mobile installations China’s #2 search engine...

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China Marketing Alternatives: 360 Search SEM

Nov 01

China Marketing Alternatives: 360 Search SEM

Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most attention from marketers. It is primarily due to its larger reach – by different accounts, Baidu holds...

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Competitive Research in China, Part I: Baidu Search

Oct 21

Competitive Research in China, Part I: Baidu Search

Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as with Baidu search engine, would do just fine, but, of course, you should first know where and how to...

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China Digital Advertising Market: Infographic

Sep 30

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total...

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Search Engines in China

Sep 24

Search Engines in China

Western companies looking to achieve better visibility in China’s vast internet landscape quickly find themselves in the unfamiliar territory. Traditional services by Google, Yahoo or Microsoft, that seem to be running the entire internet in the West, are reduced to the point of irrelevance by local competitors and some tricky government decisions that went...

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