Competitive Research in China, Part I: Baidu Search

Oct 21

Competitive Research in China, Part I: Baidu Search

Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as with Baidu search engine, would do just fine, but, of course, you should first know where and how to...

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China Digital Advertising Market: Infographic

Sep 30

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total...

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Search Engines in China

Sep 24

Search Engines in China

Western companies looking to achieve better visibility in China’s vast internet landscape quickly find themselves in the unfamiliar territory. Traditional services by Google, Yahoo or Microsoft, that seem to be running the entire internet in the West, are reduced to the point of irrelevance by local competitors and some tricky government decisions that went...

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Pay-Per-Click Campaigns in China

Sep 11

Pay-Per-Click Campaigns in China

Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the more familiar PPC setup for Google. First of all,  Baidu.com is by far the most poular search engine...

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SEO in China, Part 2: Baidu Optimization

Jun 19

SEO in China, Part 2: Baidu Optimization

In this post I continue to look into SEO for Baidu and how it differs from more familiar Google-based optimization. SEO for Baidu is not just a one time job but, just as in the case of Google, is a continuous effort. Algorithms and weights of various factors change all the time and, in a way, Baidu seems to be following Google’s logic, although with a...

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