10 Features of Chinese Social Media User

Feb 19

10 Features of Chinese Social Media User

It is essential to account for the crucial differences in China’s social media users’ behaviour and preferences in order to build more effective online marketing strategy for this market. Some of the traditional strategies and approaches to online marketing which are typical to the West have to be adjusted  in order to stay effective in China. Chinese...

Read More

Weibo’s Marketing Strategic Direction

Jan 01

Weibo’s Marketing Strategic Direction

Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博)  itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and Tancent Weibo have the largest subscription base while others, such as Sohu, Netease, Shanda and Baidu,...

Read More

Pay-Per-Click Campaigns in China

Sep 11

Pay-Per-Click Campaigns in China

Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the more familiar PPC setup for Google. First of all,  Baidu.com is by far the most poular search engine...

Read More

Infographic: Chinese Social Media Equivalents

Jul 24

Infographic: Chinese Social Media Equivalents

It is a well known fact that practically every major social networking site has its equivalent in China. Since social media marketing is quickly becoming one of the principal components of an integrated marketing plan, it’s important to know what those alternative services are . This should also help you decide whether they should be incorporated in your...

Read More

Why Do Chinese Websites Seem So Cluttered?

Jun 12

Why Do Chinese Websites Seem So Cluttered?

If you have spent some time looking at Chinese ecommerce websites, you can’t help but notice how incredibly cluttered they look. In fact, most of that apparent clutter is a result of link-heavy nature of Chinese internet in general. What might strike a Westerner as an overwhelming overload of information is likely to be perceived as a content rich and...

Read More
SiteLock
Google+