Color Perception Considerations in Marketing Design for Chinese Market

Sep 06

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures? Most of the...

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How to Test Website Loading Speed in China

Dec 16

How to Test Website Loading Speed in China

Slow website loading in China is a major headache for foreign companies who are forced to host their sites outside of the Mainland. In this post, I will focus on how you can test website loading speed in China with some online tools. Loading speed is one of the most important metrics of a website performance and is directly linked to bounce rate (the percentage of...

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China Digital Advertising Market: Infographic

Sep 30

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total...

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Tencent Rivals Facebook in Total Number of Social Media Users

Apr 01

Tencent Rivals Facebook in Total Number of Social Media Users

Not many people doubt the fact that Facebook outnumbers any social media platform in terms of world wide number of users. In addition to claiming over 1.3 billion accounts, Facebook has further solidified its top position in mobile space by acquiring hugely successful WhatsApp and launching its own Facebook messenger app. If that wasn’t enough, Facebook now...

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Online Fraud – the Biggest Problem of Chinese Digital Advertising

Jan 14

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic. Being a worldwide industry problem, China’s digital advertising market seems to be one of the worst affected ones....

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