8 Reasons Why WeChat is Winning Over Weibo

Mar 05

8 Reasons Why WeChat is Winning Over Weibo

It seems that few now doubt the fact that WeChat is emerging victorious in its battle with Weibo over China’s social media users. As a relative newcomer in Chinese social media landscape, WeChat has completely changed the rules of the game. Moreover, Tancent, the company behind this popular chat app, has managed to achieve such unprecedented success without...

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10 Features of Chinese Social Media User

Feb 19

10 Features of Chinese Social Media User

It is essential to account for the crucial differences in China’s social media users’ behaviour and preferences in order to build more effective online marketing strategy for this market. Some of the traditional strategies and approaches to online marketing which are typical to the West have to be adjusted  in order to stay effective in China. Chinese...

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Inside WeChat

Feb 05

Inside WeChat

WeChat, or as it is known in Chinese Wēixìn (literally meaning “micro message”), is quickly becoming one of the most important social media platforms in China. In January 2013, it claimed to have 300 million subscribers and the service continued to grow throughout 2013 both domestically and internationally. WeChat platform is inherently mobile and was...

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4 Must Have Chinese Social Media Channels for Marketing to Consumers

Oct 30

4 Must Have Chinese Social Media Channels for Marketing to Consumers

Every company who is serious about maximizing potential of social media in reaching Chinese consumers must take advantage of at least 4 most popular services. Those services are Sina Weibo, Tancent Weibo, Wechat and Renren. Of course, there are more social media sites in China with large subscription base and strong appeal and, depending on a specific product, they...

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Navigating Around Blocked Marketing Channels in China

Apr 10

Navigating Around Blocked Marketing Channels in China

Current access restrictions imposed by the “Great China Firewall” on some of the most popular social media networks has been the unfortunate reality in the past few years. While Facebook and Twitter are the most well known examples of the censorship, access to many other important marketing channels could be blocked permanently or intermittently....

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