5 Takeaways From The Latest China Cybersecurity Law

Nov 09

5 Takeaways From The Latest China Cybersecurity Law

On November 7th, the latest China cybersecurity law aimed at tightening state control over the internet has been approved by the government. Although some of the practices that the law describes are not new and have already been implemented informally by many companies operating in China, this act prescribes specific guidelines and punishments for non-compliance....

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Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Sep 28

Overview of Chinese Social Media Marketing Channels, Part 1: QQ and Qzone Marketing

Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many more features. Today, QQ messenger offers much more than earlier versions: it has integrated emails,...

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Competitive Research in China, Part III: Chinese Social Media Channels

Nov 11

Competitive Research in China, Part III: Chinese Social Media Channels

Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has evolved around desktop use while WeChat only works with mobile. I have already those platforms in much more...

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Chinese Social Media Marketing for Business: Infographic

Sep 09

Chinese Social Media Marketing for Business: Infographic

Why Chinese social media marketing is particularly important for doing business here? The new infographic from Go-Globe shows some recent numbers illustrating the spread and reach of various social media platforms in China. First interesting fact is that approximately 9 out of 10 China’s online users have a social media account. Qzone remains the largest...

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Infographic: Chinese Social Media Users Stats and Profiles

Jun 04

Infographic: Chinese Social Media Users Stats and Profiles

Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For example, Tencent Weibo, the platform that is still quite popular in lower tier Chinese cities, still...

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