Overview of Advertising with Chinese Search Engines

Aug 17

Overview of Advertising with Chinese Search Engines

China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese search engines with market share somewhere between 75% and 85% according to various estimates. Moreover,...

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Baidu Ads with PPC – Tutorial, Part II: Baidu Ad Campaign Setup

Sep 02

Baidu Ads with PPC – Tutorial, Part II: Baidu Ad Campaign Setup

This is the second part of Baidu PPC tutorial. Here we are going to cover some basic settings of Baidu ads campaign. In the first part of the tutorial, we have discussed Baidu PPC keywords tool and explained how it works. Baidu ads PPC: setup the ad campaign Here is the main quick management panel of your Baidu ads PPC account: The first important parameter of the...

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Baidu PPC – Tutorial, Part I: Keyword Planner

Aug 26

Baidu PPC – Tutorial, Part I: Keyword Planner

With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like QiHu and Sogou, Baidu still holds the largest markets share in search engines. Baidu also dominates the...

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