5 Unique Taobao App Features That Boost Sales On Mobile

Dec 21

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity. 5...

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What You Need to Know About Chinese Online Payment Systems

Jul 13

What You Need to Know About Chinese Online Payment Systems

Chinese online payment systems market is already a remarkably well developed industry, especially considering its relatively late start. With ecommerce annual growth rate at around 20%, Chinese online payment systems serve as a one of the most important technological enabler. Chinese online shoppers also grew to trust online payments and the vast majority is quite...

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Chinese M-Commerce is Leading Asia Pacific

Mar 09

Chinese M-Commerce is Leading Asia Pacific

Chinese m-commerce has been one of the fastest growing sectors of China’s online economy. In China, the number of critical factors make shopping with cell phones (which is what m-commerce in all about) particularly attractive: Most Chinese use smartphones as a primary device for getting online; Major ecommerce platforms such as Taobao, Tmall and JD already...

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China Mobile Ads Explosive Growth

Aug 12

China Mobile Ads Explosive Growth

China mobile ads industry growth has been nothing short of explosive. As it was recently reported by eMarketer, mobile ads spend in China is expected to double this year compared to 2014. eMarketer predicts that “spending on display and search ads delivered to mobile internet-connected devices will reach $13.98 billion this year, up from $7.38 billion in 2014,...

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Marketing on WeChat: Is It Worth It?

Jul 15

Marketing on WeChat: Is It Worth It?

Since it’s first launch as a chat app back in 2011, WeChat popularity has been growing by leaps and bounds. Today, it is much more than a chat app but a whole ecosystem of related apps with complex functionality. In the last couple of years, Chinese were increasingly moving away from traditional social media outlets, such as Weibo, towards mobile and more...

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