3 Key Points for a Successful Digital Communication in China

Sep 23

3 Key Points for a Successful Digital Communication in China

The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building power through digital and mobile communication and knowing how to effectively insert themselves into...

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Infographic: Integrated Marketing Plan for Chinese Market

Jun 03

Infographic: Integrated Marketing Plan for Chinese Market

Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital landscape in China continues changing, it is safe to assume that the main elements, such as current...

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Marketing on Chinese Financial News Portals in China

May 13

Marketing on Chinese Financial News Portals in China

In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks rally. This situation also presents an opportunity to overseas firms offering various financial...

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How Small Business Can Use KOLs for Marketing in China

Mar 18

How Small Business Can Use KOLs for Marketing in China

In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing endorsements of celebrities. Most of those methods would be out of reach for small businesses trying...

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Successful China Marketing Strategies: Lessons from Evernote

Feb 04

Successful China Marketing Strategies: Lessons from Evernote

Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans, over 100 million according to company’s figures, myself included. They have also realized early on the...

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