The Chinese marketing toolbox

Aug 23

The Chinese marketing toolbox

This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools. If you are planning on setting...

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What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

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International Education in China

Jan 11

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand...

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WeChat Lucky Money Craze in China

Feb 03

WeChat Lucky Money Craze in China

It is no surprise that with less than a week to go before Chinese Spring Festival, WeChat Lucky Money feature is quickly becoming the most used function among the users. It is truly amazing how thousands years old Chinese tradition of giving red envelops with money to friends and relatives during holidays has evolved in the digital age. In fact, sending cash...

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Competitive Research in China, Part I: Baidu Search

Oct 21

Competitive Research in China, Part I: Baidu Search

Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as with Baidu search engine, would do just fine, but, of course, you should first know where and how to...

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