5 Features of Most Effective China Email Marketing Strategy

Oct 25

5 Features of Most Effective China Email Marketing Strategy

Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing campaign will boost the ROI, make it more measurable and more effective. The following presentation by...

Read More

The Chinese marketing toolbox

Aug 23

The Chinese marketing toolbox

This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools. If you are planning on setting...

Read More

What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

Read More

Marketing on Douban, a Unique Chinese Social Network

Nov 16

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s...

Read More

8 Strategies for Retaining WeChat Followers, Part 1

Oct 19

8 Strategies for Retaining WeChat Followers, Part 1

WeChat marketing can be defined in terms two distinct phases: first, acquiring followers, followed by the second phase – retaining WeChat followers. Once your WeChat marketing campaign is past the first phase of getting people to follow your WeChat account, the second one is all about keeping them engaged and, ultimately, converting them to paying customers....

Read More
SiteLock
Google+