What is Really Behind Baidu’s International Expansion

Oct 15

What is Really Behind Baidu’s International Expansion

Baidu Inc. the owner of the largest China’s search engine Baidu.com, has been on a buying spree recently snatching companies locally and abroad. The type of companies Baidu was buying are in line with the grand strategy of moving into mobile space and expanding internationally. Baidu growth in China has been impressive, although it stayed at somewhere around...

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Infographic: Mobile Commerce in China

Sep 10

Infographic: Mobile Commerce in China

In the last couple of years, mobile access to internet in China has become the primary way to get online for majority of Chinese. Not surprisingly, this trend had a profound effect on the ways Chinese shop online too. In 2013, mobile shopping registered 165.4% YoY growth compared to 35.7% in the previous year. In 2014, it is estimated that over 50 million Chinese...

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7 Top Tech Trends Affecting Marketing in China in 2014

Apr 16

7 Top Tech Trends Affecting Marketing in China in 2014

What should marketers expect in 2014 in Chinese market? Advances in technology constantly redefine advertising platforms, the reach and scope of existing tools and the effectiveness of various marketing methods. In this post, I’m going to look at several important tech trends that are going to bring significant changes to Chinese market in the short and in the...

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6 Steps Brand Marketing Plan for Weibo

Apr 02

6 Steps Brand Marketing Plan for Weibo

Sina Weibo is becoming one of the most important marketing channels in China. Approximately, half of Chinese internet users are on Weibo and this audience is also quite active and willing to connect and engage with brands. Large number of Chinese companies have already established their presence on this platform while increasing number of global brands are quickly...

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10 Most Astonishing Facts About China’s Internet Usage

Jan 15

10 Most Astonishing Facts About China’s Internet Usage

Chinese internet usage and unprecedented adoption of social media changes the way Chinese interact with each other, get their news, shop or travel. Two trends in particular, mobile internet access and spread of microblogging, continue to be dominant factors in reshaping people’s lives and affect the economy at large. The implications of those factors to...

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