Marketing on Douban, a Unique Chinese Social Network

Nov 16

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s...

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5 Takeaways From The Latest China Cybersecurity Law

Nov 09

5 Takeaways From The Latest China Cybersecurity Law

On November 7th, the latest China cybersecurity law aimed at tightening state control over the internet has been approved by the government. Although some of the practices that the law describes are not new and have already been implemented informally by many companies operating in China, this act prescribes specific guidelines and punishments for non-compliance....

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Banner Ads in China

Jun 08

Banner Ads in China

Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in the West than in China where banner advertising is a rapidly growing business. Also, the type of banners ads...

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Infographic: China Internet in One Minute

Apr 06

Infographic: China Internet in One Minute

What’s happening in one minute on China Internet? Actually, quite a lot! The folks in TechInAsia went on to to figure that out, producing this impressive infographic. It sums up some of the action that takes place in China’s digital online world in just 60 seconds. Here are just some of the most impressive nuggets on what has happened on one minute on...

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Localizing web presence for China: Website Translation to Chinese

Dec 02

Localizing web presence for China: Website Translation to Chinese

One of the most important aspects of website localization for Chinese market is website translation to Chinese. Investing in a qualified translation of a website can hardly be underestimated. Poorly translated site is not only an off-putting one to visitors, it also gives an impression that the product or service behind it is probably just as poor. When it comes to...

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