Chinese B2B Ecommerce: Selling to Businesses Online

Dec 09

Chinese B2B Ecommerce: Selling to Businesses Online

More businesses in China are increasingly moving their procurement online. Particularly, when it comes to buying office supplies and appliances, Chinese B2B ecommerce space has grown significantly in the last couple of years. In 2015, this segment of ecommerce is expected to grow by 27.2% Y/Y. There are several reasons for this trend: First is the natural growth of...

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Chinese Exports in Figures – Infographic

Aug 05

Chinese Exports in Figures – Infographic

China continues to dominate worldwide manufacturing market with 30% of country’s vast workforce engaged in the Chinese exports sector, compared to only 8.2% in US. Manufacturing also contributes 30% to China’s GDB which makes it the most important sector of the economy. According to the latest infographic by Go-Globe that details Chinese exports...

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Marketing on Chinese Financial News Portals in China

May 13

Marketing on Chinese Financial News Portals in China

In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks rally. This situation also presents an opportunity to overseas firms offering various financial...

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How B2B Selling Is Changing In China

Nov 20

How B2B Selling Is Changing In China

How to be successful in B2B selling in China? What should you know to optimize your sales and marketing strategy for B2B channel? Here is my take on B2B product selling in China. First of all, B2B product selling can be classified into 3 main categories: Selling of raw materials; Selling of capital equipment; Selling of machine components; In general, B2B selling...

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Targeting Chinese Companies: Part 2: Communication Channels

Aug 14

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, I’ve discussed the role of trade shows, exhibitions and conferences. In the second part I’m going to look at each of the remaining communication channels:   Email Email communication is one of the preferred ways to communicate with...

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