3 Key Points for a Successful Digital Communication in China

Sep 23

3 Key Points for a Successful Digital Communication in China

The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building power through digital and mobile communication and knowing how to effectively insert themselves into...

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Marketing on Chinese Financial News Portals in China

May 13

Marketing on Chinese Financial News Portals in China

In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks rally. This situation also presents an opportunity to overseas firms offering various financial...

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China’s Digital, Social and Mobile, 2015 Trends

Apr 29

China’s Digital, Social and Mobile, 2015 Trends

In this post, I’d like to share some new data from the report by WeAreSocial on the state and trends in Chinese digital, social and mobile space. Overall, all signs indicate that China’s online population will continue growing in both size and sophistication throughout 2015. Mobile is becoming the primary way of getting online and platofrms like WeChat,...

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WeChat Worldwide Presence

Apr 08

WeChat Worldwide Presence

Over the last 2 years, it has become apparent that WeChat rules supreme among Chinese social platforms. The second biggest platform, Sina Weibo, continues losing users to WeChat for a number of reasons, some of which were discussed in my earlier posts. The recent data compiled by WeAreSocial, reveals that WeChat has been also gaining ground in a number of other...

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Infographic: Alibaba in Numbers

Mar 04

Infographic: Alibaba in Numbers

Alibaba, the company founded some 15 years ago by a former English teacher Jack Ma with borrowed $60,000 has already made a history last year with the largest ever IPO in New York. The company is valued at over 150 billion dollars and it continues to dominate Chinese e-commerce. In my earlier post about Alibaba, I’ve covered its e-commerce related ecosystem as...

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