Book Review: Unlocking the World’s Largest E-market

Feb 07

Book Review: Unlocking the World’s Largest E-market

In her new on China marketing, Ashley Galina Dudarenok, talks about one of the most important components of marketing strategy – the dynamic and rapidly evolving Chinese social media. The book explains in great details two main platforms that, today, are “must haves” for every digital marketing strategy – WeChat and Weibo. The book is filled...

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Infographic on China BAT: Baidu Alibaba Tencent

Dec 14

Infographic on China BAT: Baidu Alibaba Tencent

China BAT is the collective term used to describe three largest software conglomerates: Baidu, Alibaba and Tencent. These three companies today practically run Chinese internet. Baidu is the Chinese version Google. It is the largest search engine and is, in terms of business interests, as diverse. Alibaba is the world largest ecommerce operator that runs Taobao and...

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Microsoft in China: 20 Years of Playing By The Rules

Jun 01

Microsoft in China: 20 Years of Playing By The Rules

Microsoft’s 20 plus years of official presence in China has been a story of compliance and accommodating every demand and request by Chinese government. Unlike in the cases of other tech giants, Google and Facebook, any online services provided by Microsoft in China have never been blocked. By all counts, Microsoft was expected to do well, first by entering...

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Top 5 China Emerging Cities You Probably Never Heard Of

Feb 10

Top 5 China Emerging Cities You Probably Never Heard Of

Slowing down of Chinese economy has been the major factor behind recent troubles in stock markets worldwide. On the other hand, at a closer look, there are number of China emerging cities where economy is not only growing by double digits but it is even accelerating. In this post, we will look at top 5 China emerging cities as identified in recent article by The...

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Economy of China vs. US, Infographic

Dec 23

Economy of China vs. US, Infographic

According to the IMF, in terms of PPP (purchasing power parity) Chinese economy has surpassed that of US. PPP comparison is designed to measure relative differences between economies based on how much money can buy in each country that is being compared. Most popular example of PPP based scale is a Big Mac index, popularized by The Economist. Most commonly, the...

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