How to Use WeChat for Brand Marketing

Apr 30

How to Use WeChat for Brand Marketing

In less than 2 years, WeChat has evolved from a relatively simple chat app to a multilevel platform that holds a lot of promise for marketers on a global scale. In addition, by releasing its APIs to third party developers, WeChat has spawned the entire ecosystem of integrated apps ranging from those providing information on products or delivering customer support to...

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8 Key Factors to Consider with Online Video Marketing in China

Mar 19

8 Key Factors to Consider with Online Video Marketing in China

When it comes to marketing media, nothing beats video in efficiency and the level of impact. While until a decade or so ago, TV ruled supreme in video advertising, today, services like YouTube have changed the landscape and the rules of the game entirely. Now, practically anyone with a camcorder can produce and post a video practically for free, potentially reaching...

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10 Unique Features of Branding for Chinese Market

Mar 12

10 Unique Features of Branding for Chinese Market

When approaching branding for Chinese market, companies should be aware of certain unique ways in which this market differs from the more familiar Western ones. When it comes to marketing Western brands in China, simple copy & paste of traditional approaches would almost certainly be much less effective, while, on the other hand, there are plenty of...

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