International Education in China

Jan 11

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand...

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The Rise of Branded Ecommerce in China

Jun 22

The Rise of Branded Ecommerce in China

It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and shoppers’ top priority has been mostly low price rather than known brand. However, according to...

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Microsoft in China: 20 Years of Playing By The Rules

Jun 01

Microsoft in China: 20 Years of Playing By The Rules

Microsoft’s 20 plus years of official presence in China has been a story of compliance and accommodating every demand and request by Chinese government. Unlike in the cases of other tech giants, Google and Facebook, any online services provided by Microsoft in China have never been blocked. By all counts, Microsoft was expected to do well, first by entering...

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7 Lessons of XiaoMi’s Marketing Success Story in China

Aug 13

7 Lessons of XiaoMi’s Marketing Success Story in China

It has been widely reported last week that XiaoMi, a relatively unknown outside of China mobile handsets maker, has claimed the top spot in Chinese smartphone market, unseating Samsung as the market leader. This makes XiaoMi, a private company that was founded just 4 years ago, a fifth largest smartphone manufacturer in the world. Even more impressive was their...

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Chinese Brands and Consumer Trust Issues

May 28

Chinese Brands and Consumer Trust Issues

It is no secret that Chinese consumers quite often distrust local brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair. The number of surveys indicate that Chinese are increasingly looking toward foreign brands for everything from food and cosmetics to airlines and hotels....

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