5 Ways Baidu Scandal Is Going To Affect Marketers in China

May 11

5 Ways Baidu Scandal Is Going To Affect Marketers in China

Most recent Baidu scandal following the death of 21 years old Chinese student is going to have both short and long term effects on marketers who rely on the search engine to promote brands and products. 21-year-old student Wei Zexi, who was diagnosed with rare form of cancer in 2014, had died on 12 April following a controversial and ultimately unsuccessful...

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Infographic: China Internet in One Minute

Apr 06

Infographic: China Internet in One Minute

What’s happening in one minute on China Internet? Actually, quite a lot! The folks in TechInAsia went on to to figure that out, producing this impressive infographic. It sums up some of the action that takes place in China’s digital online world in just 60 seconds. Here are just some of the most impressive nuggets on what has happened on one minute on...

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Uber in China: 3 Reason Why It Still Lags Behind

Feb 17

Uber in China: 3 Reason Why It Still Lags Behind

For the largest ride sharing service in the world, it wasn’t a smooth ride for Uber in China. Even though the company has pioneered the idea of private car-hailing services, in China, Uber has been a distant second to a much larger competitor, Didi Kuaidi. The Chinese company, which is the product of earlier merger of two competitors, currently holds about 80%...

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Competitive Research in China, Part I: Baidu Search

Oct 21

Competitive Research in China, Part I: Baidu Search

Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as with Baidu search engine, would do just fine, but, of course, you should first know where and how to...

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China Digital Advertising Market: Infographic

Sep 30

China Digital Advertising Market: Infographic

In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total...

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