Basics of China Keyword Research: Baidu Index

Apr 05

Basics of China Keyword Research: Baidu Index

Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of searching for keyword “iPhone8” (most Chinese users would typically type in “iPhone8” without space...

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Choosing PPC vs. SEO for Chinese Market

Mar 08

Choosing PPC vs. SEO for Chinese Market

SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make. Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors: First, the search results, especially for popular...

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Infographic on China BAT: Baidu Alibaba Tencent

Dec 14

Infographic on China BAT: Baidu Alibaba Tencent

China BAT is the collective term used to describe three largest software conglomerates: Baidu, Alibaba and Tencent. These three companies today practically run Chinese internet. Baidu is the Chinese version Google. It is the largest search engine and is, in terms of business interests, as diverse. Alibaba is the world largest ecommerce operator that runs Taobao and...

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Overview of Baidu PPC Advertising

Aug 24

Overview of Baidu PPC Advertising

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means...

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Overview of Advertising with Chinese Search Engines

Aug 17

Overview of Advertising with Chinese Search Engines

China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese search engines with market share somewhere between 75% and 85% according to various estimates. Moreover,...

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