Baidu PPC – Tutorial, Part I: Keyword Planner

Aug 26

Baidu PPC – Tutorial, Part I: Keyword Planner

With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like QiHu and Sogou, Baidu still holds the largest markets share in search engines. Baidu also dominates the...

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Infographic: Integrated Marketing Plan for Chinese Market

Jun 03

Infographic: Integrated Marketing Plan for Chinese Market

Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital landscape in China continues changing, it is safe to assume that the main elements, such as current...

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Advertising on Baidu: Most Comprehensive Overview

Oct 29

Advertising on Baidu: Most Comprehensive Overview

The explosive growth of the internet in China in the last few years has offered an unprecedented opportunity to Western companies looking to market their brands and products directly to the Chinese. On the other hand, due to a number reasons, the familiar digital marketing tools, which are mainly run by Google in the Western markets, are not available in China....

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Pay-Per-Click Campaigns in China

Sep 11

Pay-Per-Click Campaigns in China

Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the more familiar PPC setup for Google. First of all,  Baidu.com is by far the most poular search engine...

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