Advertising on China’s Professional Networking Sites: Tianji.com

Aug 20

Advertising on China’s Professional Networking Sites: Tianji.com

Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest of those platforms in China – tianji.com. At the moment, Tianji has established itself as a...

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Advertising on China’s Professional Networking Sites: Ushi.com

Aug 06

Advertising on China’s Professional Networking Sites: Ushi.com

Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry publications, have always been some of the most popular routes. In the last few years, thanks to explosion of...

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4Ps of Chinese Marketing Mix in B2B context: #2 Place

Oct 02

4Ps of Chinese Marketing Mix in B2B context: #2 Place

Continuing on the topic of 4Ps of marketing (Product, Price, Place and Promotion) in Chinese market context, today’s post is about the Place components. The Product element was discussed in my earlier post here. Almost every marketplace is defined geographically and going after the largest market or the one offering the most opportunities is one of the main...

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Targeting Chinese Companies: Part 2: Communication Channels

Aug 14

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, I’ve discussed the role of trade shows, exhibitions and conferences. In the second part I’m going to look at each of the remaining communication channels:   Email Email communication is one of the preferred ways to communicate with...

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Common Mistakes by Western Companies Dealing with Chinese Businesses

Jul 17

Common Mistakes by Western Companies Dealing with Chinese Businesses

Large number of Western companies who are engaged in selling capital equipment to Chinese businesses don’t realize the fact that the purchase cycle is usually quite different from what we are used to in the West. A typical purchase cycle by a typical American or European company is a structured and accurately defined and documented process that can be broken...

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