Chinese B2B Ecommerce: Selling to Businesses Online

Dec 09

Chinese B2B Ecommerce: Selling to Businesses Online

More businesses in China are increasingly moving their procurement online. Particularly, when it comes to buying office supplies and appliances, Chinese B2B ecommerce space has grown significantly in the last couple of years. In 2015, this segment of ecommerce is expected to grow by 27.2% Y/Y. There are several reasons for this trend: First is the natural growth of...

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What Affects Email Delivery in China? Part 2

Jun 24

What Affects Email Delivery in China? Part 2

I’m continuing with how to avoid email delivery mistakes and improve your campaign delivery results. In the article What Affects Email Delivery in China? Part 1, you were able to read about spam filters, anti-spam policy and spam traps. Let’s move on with in-time delivery, sender reputation and abuse. In-time Email Delivery There are several reasons why email...

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Advertising on China’s Professional Networking Sites: Tianji.com

Aug 20

Advertising on China’s Professional Networking Sites: Tianji.com

Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest of those platforms in China – tianji.com. At the moment, Tianji has established itself as a...

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Advertising on China’s Professional Networking Sites: Ushi.com

Aug 06

Advertising on China’s Professional Networking Sites: Ushi.com

Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry publications, have always been some of the most popular routes. In the last few years, thanks to explosion of...

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Overview of China’s Professional Networking Sites

Jul 30

Overview of China’s Professional Networking Sites

In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is estimated that about 100 million Chinese use some type of professional social network with the...

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