Online Fraud – the Biggest Problem of Chinese Digital Advertising

Jan 14

Online Fraud – the Biggest Problem of Chinese Digital Advertising

The main advantage of advertising online vs. traditional channel is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic. Being a worldwide industry problem, China’s digital advertising market seems to be one of the worst affected ones....

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Infographic: Mobile Advertising in China

Oct 01

Infographic: Mobile Advertising in China

Mobile has already become the primary route to the internet for a typical Chinese user. Everything, from searches to shopping, is increasingly taking place via mobile phones, primarily from smartphones but also with the web enabled feature handsets. Popular mobile apps from ecommerce giants like Taobao, Alibaba and Jingdong have made shopping directly from phones a...

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Infographic: Digital Ad Spending in China

Aug 27

Infographic: Digital Ad Spending in China

What are the most important venues for digital advertising in China? Who are the largest players? What type of digital ads are most popular in China? These and other questions are answered in another great infographic from Go-Globe.com. Here are some of the highlights that I find most interesting: China outspends any other country in Asia Pacific on digital ads...

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