Mobile Videos in China

Nov 05

Mobile Videos in China

It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices, remain the most popular online content. According to the latest numbers from iResearch, a...

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Advertising Options with Youku

Jun 18

Advertising Options with Youku

Continuing from my previous post on how to advertise on Youku, this time I’m going to explain various advertising options in some more details. The main attributes of various types of ads running on Youku site is the ad’s location, size, frequency and media type. Prices are based on the combination of those attributes and range between  30 RMB per...

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How Does Advertising on Youku Work

Jun 11

How Does Advertising on Youku Work

Watching and sharing videos through social media is one of the most frequent and beloved activities of a typical China’s internet user. Due to Youtube’s inaccessibility from the Mainland, Youku has been the main video hosting service in China for some time. Since Youku’s merger with Tudou, the second largest video host, back in 2012, Youku-Tudou is...

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