Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Jul 05

Chinese Social Media Marketing Update: New Weibo KOL Posting Rules

Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels, which primarily are WeChat and Weibo. Most recently, Weibo has introduced the set of new rules on what...

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Basics of China Keyword Research: WeChat Index

Apr 26

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. Up until a few weeks ago, it was not possible to get a hold of such metrics...

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Basics of China Keyword Research: Measuring Search Trends

Mar 29

Basics of China Keyword Research: Measuring Search Trends

One of the foundations of successful online strategy in any market is keyword research and China is no exception. Since the familiar tools such as Google keyword planner are irrelevant here, China keyword research must be done with the local equivalents. All of the major Chinese search engines, as well social media platforms, offer some type of basic tools for China...

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8 Powerful WeChat Features You Probably Didn’t Know About

Mar 15

8 Powerful WeChat Features You Probably Didn’t Know About

If you thought you know all there is to know about WeChat features, you’d still be surprised how many powerful functions you didn’t realize existed in this little app. Here are the eight of the least known but extremely useful WeChat features: Multiple video chats One of the least known but powerful WeChat features inside groups is multiple video chat. I...

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30 Ways Of How To Get WeChat Followers: Part III

Feb 22

30 Ways Of How To Get WeChat Followers: Part III

We are often asked by our readers and clients on the most effective ways of how to get WeChat followers. In this post we publish the second part of our list of 30 ways of how to get WeChat followers. For the second part of our list of 30 Ways of How To Get WeChat Followers go to Part II and here is the Part I. 30 ways of how to get WeChat followers – part 3: #21:...

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30 Ways of Getting WeChat Subscribers: Part II

Feb 15

30 Ways of Getting WeChat Subscribers: Part II

We are often asked by our readers and clients on the most effective ways of getting WeChat subscribers. In this post we publish the second part of our list of 30 ways of getting WeChat subscribers. For the first part of our list of 30 Ways of Getting WeChat Subscribers go to Part I. 30 ways of getting WeChat subscribers – part 2: #11: PPC campaigns focused on WeChat...

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