China Sharing Economy: Six Most Innovative Services

May 17

China Sharing Economy: Six Most Innovative Services

The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of  China sharing economy with some achieving major success in record time. Here we are reviewing several of those companies which are based on variety of...

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China’s Mobile Consumers And The Rise of Chinese M-Commerce

Jan 25

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in...

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5 Unique Taobao App Features That Boost Sales On Mobile

Dec 21

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity. 5...

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Infographic on China BAT: Baidu Alibaba Tencent

Dec 14

Infographic on China BAT: Baidu Alibaba Tencent

China BAT is the collective term used to describe three largest software conglomerates: Baidu, Alibaba and Tencent. These three companies today practically run Chinese internet. Baidu is the Chinese version Google. It is the largest search engine and is, in terms of business interests, as diverse. Alibaba is the world largest ecommerce operator that runs Taobao and...

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Ecommerce with WeChat Shop

Dec 07

Ecommerce with WeChat Shop

Chinese m-commerce has been growing by leaps and bounds in the last couple of years. The competition has further intensified in mid 2014 when WeChat launched its ecommerce option that works within the app. Although Alibaba, with its Taobao and Tmall, still reigns supreme in China ecommerce market, shopping with WeChat has been steadily gaining popularity. Presently,...

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Overview of Baidu PPC Advertising

Aug 24

Overview of Baidu PPC Advertising

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means...

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