What Does It Take to Break Into Chinese Market?

Aug 09

What Does It Take to Break Into Chinese Market?

This article was first published by Hal Conick of American Marketing Association (AMA.org).  A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from across the world to find out. The first interview about breaking into Chinese market is with Val...

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China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

Jun 21

China Programmatic Ads: Why Chinese Ad Tech Is Still Behind the West

When it comes to digital marketing, in recent years, Chinese tech companies have been on forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively known as BAT, account for the major part of China’s overall digital marketing ad spend, there are also...

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5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

May 24

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy. In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning...

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China Sharing Economy: Six Most Innovative Services

May 17

China Sharing Economy: Six Most Innovative Services

The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of  China sharing economy with some achieving major success in record time. Here we are reviewing several of those companies which are based on variety of...

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China’s Mobile Consumers And The Rise of Chinese M-Commerce

Jan 25

China’s Mobile Consumers And The Rise of Chinese M-Commerce

Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and research to payment and feedback. As a result, Chinese m-commerce has been undergoing meteoric rise in...

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5 Unique Taobao App Features That Boost Sales On Mobile

Dec 21

5 Unique Taobao App Features That Boost Sales On Mobile

Over half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity. 5...

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