Basics of China Keyword Research: Baidu Index

Apr 05

Basics of China Keyword Research: Baidu Index

Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of searching for keyword “iPhone8” (most Chinese users would typically type in “iPhone8” without space...

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Live Streaming in China and the Rise of New Type of KOLs

Mar 01

Live Streaming in China and the Rise of New Type of KOLs

In 2016, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs. According to China Internet Network Information Center, the number of live-streaming users reached 325 million in mid-2016 - nearly half of China’s total...

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Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Jul 27

Using Google Postmaster Tools to Monitor and Improve Your Email Campaign Results

Last year in July Google launched Postmaster Tools for domain reputation understanding. During the past year these tools have been upgraded and also Google anti-spam algorithms (let’s call it also Google A.I.) have become more powerful. Now email senders should pay attention to email engagement to get better deliverability in Google Mail (Google Apps &...

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What You Need to Know About Chinese Online Payment Systems

Jul 13

What You Need to Know About Chinese Online Payment Systems

Chinese online payment systems market is already a remarkably well developed industry, especially considering its relatively late start. With ecommerce annual growth rate at around 20%, Chinese online payment systems serve as a one of the most important technological enabler. Chinese online shoppers also grew to trust online payments and the vast majority is quite...

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Uber in China: 3 Reason Why It Still Lags Behind

Feb 17

Uber in China: 3 Reason Why It Still Lags Behind

For the largest ride sharing service in the world, it wasn’t a smooth ride for Uber in China. Even though the company has pioneered the idea of private car-hailing services, in China, Uber has been a distant second to a much larger competitor, Didi Kuaidi. The Chinese company, which is the product of earlier merger of two competitors, currently holds about 80%...

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5 Common Misconceptions About WeChat Marketing

Jan 06

5 Common Misconceptions About WeChat Marketing

In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands to connect with their customers in the most intimate way makes WeChat marketing one of the important...

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