5 Features of Most Effective China Email Marketing Strategy

Oct 25

5 Features of Most Effective China Email Marketing Strategy

Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing campaign will boost the ROI, make it more measurable and more effective. The following presentation by...

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How to Setup Live Support for Chinese Website

Oct 11

How to Setup Live Support for Chinese Website

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website. Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For...

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5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

May 24

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy. In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning...

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China Sharing Economy: Six Most Innovative Services

May 17

China Sharing Economy: Six Most Innovative Services

The concept of sharing services didn’t originate in China, but, in recent years, Chinese are increasingly embracing many concepts of sharing economy. Several innovative startups have been on the forefront of  China sharing economy with some achieving major success in record time. Here we are reviewing several of those companies which are based on variety of...

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Basics of China Keyword Research: WeChat Index

Apr 26

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial According to the most recent data, WeChat is approaching 900 million monthly users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. Up until a few weeks ago, it was not possible to get a hold of such metrics...

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Basics of China Keyword Research: Weibo Index

Apr 19

Basics of China Keyword Research: Weibo Index

Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of possibilities for reaching people across various demographics and psychographics. Weibo offers to marketers a...

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